How Did It Work?
Presented with a series of “would you rather” scenarios, the application assigned points to each decision made to calculate which “god” the user worships. The user's result was added to an overall count displayed as a graph. Depending on their result, the user could enter one of nine sweepstake drawings.
Creating Neon Effects
Our designs played off the striking neon sign used in the American Gods title treatment. Using a PNG image for each occurrence of this effect would have been a nightmare to update and would have slowed download times for users. Instead, I opted to create a reusable SVG React component using SVG filters to achieve the glowing effect. Add a little CSS animation for the flickering, and voila!